Rock Paper Tuition – Onboarding Experience Design Case Study

1. Understanding the Product

Before jumping into design, I collaborated with the product and research teams to understand:

The app’s core offerings: Live Class, Ask, and Practice

The user pain points identified in early research (e.g., the need for instant help and personalized learning)

The target audience: school students who prefer fast, clear, and motivating experiences

2. Wireframing & Flow

I mapped out a simple onboarding journey:

3–4 slides introducing each core feature

A final screen prompting users to sign up or explore

Each screen was carefully structured to:

Highlight one feature with a short, benefit-driven message

Use visual hierarchy and clean UI to reduce cognitive load

3. Visual Design

I developed a friendly, youthful visual style that:

Uses light, engaging illustrations to keep students interested

Applies consistent brand colors and typefaces

Incorporates clear CTAs to guide next steps (e.g., "Get Started", "Join Now")

4. Testing & Feedback

I shared early mockups with internal stakeholders and collected feedback focused on clarity, visual tone, and flow. Small tweaks were made to improve readability and visual engagement, especially on smaller screens.