Overview
USPL World positions itself as a leader in the Indian fashion industry by successfully curating a diverse portfolio of renowned brands, fortified with high-profile celebrity collaborations. Among these brands, Wrogn, Imara, MsTaken, and Single have distinctly carved their niche by seamlessly capturing the pulse of India's youthful fashion sensibilities.
The Challenge
USPL World lacked many inevitable features. A few to the list are;
Delay in loading pages, catalogues, price listing, new additions, etc
Operations management lacked efficiency because of the heavy load
Lacked monitoring system
No creative features to engage users and improve business
Troubleshooting and Transformation of the platform
With ownership of the product transferred to KeyValue, a comprehensive restructuring of the entire framework was undertaken to ensure a flawless and expedited workflow. This transformative process encompassed several significant changes, including:
Migrating from Magento to Python/Django + Gunicorn
Rectifying and automating the operations system, the efficiency of the admin interface was improved, warehouse and logistic integrations were done, tracking of products was enabled, a Content management system was developed, etc.
Designed and built a gamification feature that provided winners with discount coupons to engage users and enhance user experience.
The refunds were automated and integrated with Razorpay.
A coupon system was developed.
The feature to present the preview of a custom-printed jersey was built.
Monitoring system to bring down fraudulent
Recommendations of similar products the user searched for were provided.
Results