Overview
Nanovest is a digital platform where you can invest in US Stocks and Crypto assets complete with real time market charts, curated categories, weekly stock & crypto updates. User’s can invest in publicly traded companies and exchange-traded funds (ETFs) with fractional shares.
Client Website
www.nanovest.io
Geography
Indonesia
Industry
Finance
The Challenge
The cryptocurrency market is highly competitive, and users have numerous options to choose from. Nanovest needed to stand out and increase user engagement to retain its users and attract new ones.
The Solution
We decided to implement a loyalty program will reward users with Nano Byte Tokens (NBT) for various activities such as:
- Signing up for an account and verifying identity
- Referring friends to join the app- Wallet Topup
- Share succesful transaction
The purpose of loyalty program missions is to encourage user engagement and increase the adoption of the app and its associated cryptocurrency.
Results
The Nanovest's Loyalty Program has been a huge success for the company. Since its launch, the program has helped Nanovest increase user engagement and incentivize users to hold NBT in their wallets. According to Nanovest, the program has helped increase NBT holding among its users, with more users opting to hold NBT for the long term. The program has also helped Nanovest build a loyal customer base that continues to grow.
Conclusion
The Nanovest's Loyalty Program is a great example of how a well-designed loyalty program can help a cryptocurrency app increase user engagement and incentivize users to hold its native token. The program's success shows that loyalty programs can be a valuable tool for cryptocurrency exchanges looking to build stronger relationships with their users.