Overview
Nanovest is a digital investment platform based in Indonesia, offering access to US stocks and crypto assets via fractional shares. It includes real-time market data, curated investment categories, and regular asset updates.
Client Website
www.nanovest.io
Geography
Indonesia
Industry
Finance
The Challenge
Nanovest was operating in a crowded and competitive crypto investment market, where user loyalty is difficult to maintain due to a high number of alternatives and low switching costs. The client needed a scalable way to boost engagement, drive retention, and build long term value with its user base.
The Solution: Strategic Loyalty Program Design
As part of the product design team, I led the UX strategy and design for a gamified loyalty program that rewards users with Nano Byte Tokens (NBT) for performing high-value actions:
Account sign-up and identity verification
Referring friends (referral loop)
Wallet top-ups
Sharing successful transactions on social media
The program was crafted to integrate seamlessly into the app's existing ecosystem, with mission-based incentives, progress tracking, and clear value messaging. The UX emphasized simplicity, rewards transparency, and instant feedback to drive repeat engagement.
Business Results & Impact
Since launching the loyalty program:
30% increase in active users per week
22% uplift in wallet top-ups within the first 3 months
NBT holding increased by 40%, indicating stronger user trust and token adoption
Referral conversions grew by 2.3x, reducing cost of acquisition
The program drove a significant drop in churn, especially among new users in their first 14 days
These outcomes demonstrate how thoughtful product design and incentive alignment can directly drive key business metrics in a highly competitive space.
Key UX Contributions
Designed the end-to-end loyalty flow, from onboarding to reward redemption
Created interactive mission-based UI to promote clarity and motivation
Conducted usability testing and iterated based on user feedback
Collaborated with product and engineering teams to align UX with blockchain functionality
Integrated real-time feedback mechanisms to reinforce reward moments
Conclusion
The Nanovest Loyalty Program is a compelling example of how product design can drive strategic growth. By aligning user incentives with business objectives, we successfully boosted engagement, improved retention, and strengthened the platform’s native token ecosystem.