Raena Bueaty App Rewamp
Overview
RAENA is the largest beauty product reseller and dropship platform in Indonesia which provides more than 1000 products. Starting from skincare, bodycare, haircare and make up from 250+ well-known brands at affordable prices
Mission - Everyone can become and enterpreneur
Nowadays, becoming a beautypreneur is getting easier because of RAENA. Apart from affordable product prices, RAENA also has a resell and dropship program without admin fees or even without capital with large margins. Apart from that, there is also a Tutoring program to support you in becoming a successful beautypreneur.
The Challenge
I was assigned to pick up the tasks after the launch of First MVP.
* To understand the business model and its blockers.
* Design review for the product to understand the UX/UI issues within the application.
* To understand the reasons for low user retention
* Users were facing network issue in Indonesia and the OTP was not sent to them properly.
* Non-identification of the persona
* Drop off in the initial onboarding
* Shipping address input fields were
Understood the problems and issues faced by the resellers and jotted down the insights.
Though the company was aiming for a full feldged B2B product, the customers were more of individual end customers rather than Resellers. We had to consider both persona and their user flows for the next phase.
01 > Identification of Personae
Enhanced the processes within the application to benefit both resellers and end customers. We have incorporated standard e-commerce terminology and introduced user-friendly flows that align with the mental model of the users.
02 > Ecom - Mental model
To ensure a seamless e-commerce experience that aligns with user expectations, we have introduced a homepage featuring robust search functionality, a well-organized product listing, and product pages equipped with filters and relevant Call-to-Actions, all tailored to our business model.
03 > Change purchase flow
Taking into account both the end customer and the reseller, we have segregated the workflows and streamlined the purchase process, simplifying it to the most straightforward steps.
Buy for me & Buy for end-customer.
In response to the payment challenges experienced by our Indonesian customers, we have introduced the Bulk Pay and Pay Later options on our platform. These options allow them to make a single payment when they are available to visit the bank or kiosk. Unless earlier, Order confirmation was given only once the payment is done, as it was misleadign the customers about the status fo the order.
While the "Pay Later" option is generally not advisable in e-commerce due to the potential for customers to change their minds quickly, we found it necessary to provide this option. However, our approach was to emphasize "Buy Now" as the primary CTA for users who are ready to make an immediate purchase decision.
Proper onboarding
We've distinguished between resellers and customers and developed effective onboarding screens to introduce them to the application and platform. We've designed a straightforward and minimalist onboarding process to provide essential information and raise awareness about our platform.
Results
About 250,000+ users as of February 2022
4.9/5 class rating
More than 300% growth in revenue
Access to more than 250+ brands & 1000+ original products
Having expansion plans beyond Indonesia and with different business models which include B2B, B2C, and B2B2C with more than 100+ employees